THE HOME OF ICONIC STRATEGY FOR FOUNDERS, EXPERTS, ENTREPRENEURS.

Elite experts from around the world are discovering that an iconic business strategy will allow them to land $100k, million dollar and multi-million dollar deals more easily than using a mainstream strategy.

They’re throwing away the old mainstream model, and taking the best of luxury businesses and infusing that into their personal brands – the Icons Incorporated way.

Experts, coaches, consultants, and CEOs in niches such as wellness, wealth, business, spirituality, and relationships are following our system to create deep impact – charging $100K, $250K, even a million dollars for their services.

Icons Incorporated’s “start at the top” strategy leveraging the best of a luxury business strategy for elite experts has revolutionized the personal brand space. If you’re gifted and ready to make an extraordinary impact… you’re in the right place. Become Iconic. Build your Empire.

Under the expert guidance of “The Icon Maker”, Kathryn Porritt, Iconic brands are made and legacy empires are actualized.

ICONS INCORPORATED OFFERINGS

ICONIC REPRESENTATION

We represent some of the most exciting personal brands on the planet, helping them with their Iconic branding, luxury business strategy and empire building. More than a branding, strategy and PR agency, our team invests fully in our client’s businesses, audacious goals and legacy wealth-building strategies.

ICONIC PERSONAL BRAND

The place where Icons are born. Our clients who invest in Iconic Personal Brand say that it was the very best investment of their careers – catapulting them to iconic offers, commercialization deals and wild personal growth.

LUXURY BRAND STYLE

Where it all began: Icons Incorporated started as a luxury branding and website company, catalyzing the transformation of some of the most Iconic brands in the personal brand space. Now, we bring you Luxury Brand Style – our book that is dedicated to your Iconic personal brand style.

100k OFFER SYSTEM

Coaches, consultants, agency owners, founders are underselling themselves by miles.  Kathryn’s original pricing strategy is still the foundational work that creates multi-millions for our clients.  Forget “High Ticket” – for those who are truly great at what they do (in any niche) there are Ultra-Premium Offers available to you, if you’re brave enough to ask.  Start here and create millions with you in complete control.

AS SEEN IN

Meet the Icons Incorporated Team

Kathryn Porritt

CEO & Founder

What is your Brilliance?
Seeing the brilliance in others, and having the ability to dream HUGE — see how extraordinary people can be.

What’s the bravest thing you’ve ever done?
Writing a book, running a multi-million dollar company and raising two small children (with my amazing hubby) all at once. I didn’t sleep for what felt like years.

What are you most proud of with your work at Icons Incorporated?
The results are incredible, but even better is changing lives — our clients tell me frequently their life has been changed by our team.

What does the Icons Incorporated #bebrave message mean to you?
Being 100% honest with yourself about what your ideal lifestyle is — then building your business to achieve it. That’s ballsy. That’s bravery.

Petra Coutlis

GENERAL MANAGER - AGENCY

What is your Brilliance?
The ability to get in and get the task done. I love being the person people rely on to make it happen, regardless of what “it” might be!

What’s the bravest thing you’ve ever done?
Leaving a very prestigious role for a globally recognised brand, to diverse with a new role that I knew would challenge and teach me new skills. There is no reward, without risk!

What are you most proud of with your work at Icons Incorporated?
Helping people realise their full potential and reaching their big, brilliant and bold goals.

What does the Icons Incorporated #bebrave message mean to you?
To be bold in all that you do, to know your worth and ensure your value reflects this completely.

Amy Dillon

GENERAL MANAGER: PROGRAMS

What is your Brilliance?
Stepping back and looking at the big picture and the most seamless and structured way to get there

What’s the bravest thing you’ve ever done?
Having my daughter and knowing I am raising a young girl (with a very strong personality) who I am responsible for shaping in a scary unknown world…

What are you most proud of with your work at Icons Incorporated?
 am proud of stepping into a new industry and being able to learn from and collaborate with brilliant minds all over the world

What does the Icons Incorporated #bebrave message mean to you?
Back yourself 100% and take the risk. You will never regret trying however, you will regret not trying!

Lori White

SENIOR LUXURY OFFER STRATEGIST

What is your Brilliance?
I am able to see and envision what is possible for individuals to grow into both on a personal and professional level . In most cases it is way beyond what they are able to visualize on their own. The gift of this experience is that they then can make the commitment and plan to step into the biggest version of who they can become.

What’s the bravest thing you’ve ever done?
The bravest thing I ever did was move to Israel for a year to learn the language and work professionally. I had no friends or family to rely upon and the experience stretched me in ways I did not even know were possible. It was hands down, the most difficult and the most rewarding experience of my life.

What are you most proud of with your work at Icons Incorporated?
The Luxury Influencer universe is so unique in every way. Having the opportunity to interact with the top 1% of business owners and be a part of the process to support their evolutions is beyond amazing!

What does the Icons Incorporated #bebrave message mean to you?
#bebrave means take the action no matter what the perceived obstacles are. it is synonymous with courage without any boundaries.

Matteo Villa

CHIEF TECHNOLOGY OFFICER

What is your Brilliance?
Finding easy solutions for complicated problems (and my head under the sun).

What’s the bravest thing you’ve ever done?
I did scuba diving once. I can’t swim and I have a fear of water.

What are you most proud of with your work at Icons Incorporated?
Working with people passionate about their projects.

What does the Icons Incorporated #bebrave message mean to you?
To not be afraid to change your approach to discover your full potential.

Linda Welch

Head of Coaching

What is your Brilliance?
I create a space where people can share their deepest feelings and aspirations without judgment. I lovingly encourage clients to see possibility and to step into their greatness. I see you in a way that you sometimes haven’t even been willing to see yourself. I hear who you are called to be and help you become the person who reflects your highest calling. 

What’s the bravest thing you’ve ever done?
The bravest thing I’ve ever done was to leave a long term relationship, become a single Mom and launch a new business… all at the same time! Not for the faint of heart!

What are you most proud of with your work at Icons Incorporated?
I am most proud of being able to help people take a stand for their greatness and bring their gifts to the world.  

What does the Icons Incorporated #bebrave message mean to you?
In every moment, to take a breath and ask myself what the most brave thought and action would be… and to bravely step into it!

Meera Balouchi

Luxury Offer Strategist

What is your Brilliance?
I have always had a genuine interest in the potential of others – in seeing their greatness, and I place tremendous value in the creation of limitless opportunity and hope for the future. Cheering people on brings me joy, and I experience the wins of others as my own. I am an extremely reliable and hard worker, but work feels like play to me because I love what I do and who I do it with so much that I have an unnatural capacity for productivity, purpose and passion.

What’s the bravest thing you’ve ever done?
Having ten children – while refusing to give up on my side hustles, support for others, and my big audacious dreams. That and investing heavily in myself and the business and impact I wanted to create for the world – even when it did not make economic sense.

What are you most proud of with your work at Icons Incorporated?
This truly is the greatest greatness community on the planet. I am proud to be a part of a team that is investing heavily in terms of time, money and energy to create a safe space that allows others to bring their long lost dreams to life. I am proud of the fact that everything we do in supporting our clients is so authentic, powerful and practical.

What does the Icons Incorporated #bebrave message mean to you?
#bebrave means allowing yourself to DO the big thing. To make it a reality. To acknowledge it and your excellence. We transcend ‘thinking’ or ‘imagining’. This is the place where the most amazing people in the world get to DECIDE that it is go time and have our arms wrapped around them as they journey to infinity and beyond.

Dayna Anderson

CONTENT MANAGER

What is your Brilliance?
My brilliance is in my decision-making. I am able to absorb information quickly, connect the dots on a lot of perspectives, and move forward with confidence. I don’t spend a lot of time second-guessing myself, which has led to a lot of success. 

What’s the bravest thing you’ve ever done?
The bravest thing I’ve ever done is to learn to trust my intuition. It has never steered me wrong!

What does the Icons Incorporated #bebrave message mean to you?
#bebrave means to move through life with authenticity and integrity, in all situations. 

Sarah Coultis

LUXURY MARKETING STRATEGIST & ACCOUNT MANAGER

What is your Brilliance?
Finding the positive in every situation.

What’s the bravest thing you’ve ever done?
Letting go of society’s expectations and re-adjusting my expectations of what I need to feel happy and fulfilled

What are you most proud of with your work at Icons Incorporated?
Watching our clients succeed and grow into their brilliance.

What does the Icons Incorporated #bebrave message mean to you?
Believe in yourself and your ability for greatness!

Dylan Howard

LUXURY MARKETING STRATEGIST & ACCOUNT MANAGER

What is your Brilliance?
Business Development. However, more specifically, creating relationships. You can have all the knowledge in the world, but if someone does not feel comfortable, or trust you, that knowledge goes to waste. I want those who I work with to know that I am honest, trustworthy, and dependable!

What’s the bravest thing you’ve ever done?
Hands down becoming a dad. From being a college wrestler, riding motorcycles in the hills or Arizona at night, or even playing concerts. Becoming a dad was the scariest, yet most rewarding thing I have done!

What are you most proud of with your work at Icons Incorporated?
Knowing that the team trusts me to get things done. Whether it is a new project, or just tasks and brainstorming, I’m proud to know the team can count on me!

What does the Icons Incorporated #bebrave message mean to you?
Deciding to pursue your dreams and goals, despite knowing the risks and fear you have!

Hayley Ashton

Community Manager

What is your Brilliance?
My unwavering positive attitude and outlook on life, relationships and the world around me

What’s the bravest thing you’ve ever done?
Truly listening to my heart and intuition, and letting it take me across the world

What are you most proud of with your work at Icons Incorporated?
For getting to work with a team that I can see grow and flourish on a daily basis, and for getting to be a part of a community full of growth and success!

What does the Icons Incorporated #bebrave message mean to you?
Being the person you were born to be, the person you thrive being, and living as this person every single day

Ashli Urquhart

PUBLICIST

What is your Brilliance?
I have a strong work ethic, and a results-driven mentality. I shine when I am able to tap into my creativity, and think strategically to accomplish goals. I enjoy working as part of a team and love to spread positivity!

What’s the bravest thing you’ve ever done?
The bravest thing I’ve ever done was becoming a mother. Being a parent is the most rewarding, challenging and fulfilling role I’ve ever had. To be responsible for a tiny human and consistently care for them definitely takes bravery!

What are you most proud of with your work at Icons Incorporated?
I’m most proud of my ability to jump in and go full speed ahead! Within my first few weeks I was able to land full-page features for multiple clients. It’s great to be supported by such a dynamic team that pushes me to challenge myself and go even further.

What does the Icons Incorporated #bebrave message mean to you?
To me, #bebrave means to be resilient. To step outside of your comfort zone as you continue to grow.

Janice Janea

CLIENT CONCIERGE

What is your Brilliance?
My ability to create order from chaos!

What’s the bravest thing you’ve ever done?
The bravest thing I’ve ever done was to believe in myself that I can be it and I can do it!

What are you most proud of with your work at Icons Incorporated?
EMPOWERING individuals and entrepreneurs to be the best that they can be, that’s what I’m most proud working with the Icons Incorporated Team!

What does the Icons Incorporated #bebrave message mean to you?
#bebrave for me means getting out of your comfort zone and being able to unleash your maximum potential

Kathy Paulin

DESIGNER

What is your Brilliance?
Creating truly beautiful things 🙂

What’s the bravest thing you’ve ever done?
Working as a freelancer even before graduating University and choosing the non-traditional career path.  It worked out very well!

What are you most proud of with your work at Icons Incorporated?
Being able to communicate the client’s voice through branding.

What does the Icons Incorporated #bebrave message mean to you?
#BeBrave means being confident in your choices.

Bea Vergara

Web and Funnel Graphic Designer

What is your Brilliance?
I design experience-focused funnels & websites that beautifully converts

What’s the bravest thing you’ve ever done?
Being a mom at 17 where I am totally clueless about parenting and motherhood. I made it here with all my bravery and grace.

What are you most proud of with your work at Icons Incorporated?
Being able to work and learn from the brave, brilliant and iconic team in the industry from all over the world.

What does the Icons Incorporated #bebrave message mean to you?
For me, it means, being able to embrace your fears and not letting fear chase you, instead, you go after your fears and chase them. Life will always be hard but massive change only happens if we overcome our fears.

Sally McGraw

COPYWRITER

What is your Brilliance?
I call myself a Professional Explainer. No matter the concept, I can distill it down to its essential elements and relay it back to readers in a way that will resonate and fascinate. I’m also insatiably curious and believe that all topics are fascinating, which helps me bring passion to my work as a ghostwriter and copy writer.

What’s the bravest thing you’ve ever done?
In 2000, I moved to Minneapolis knowing absolutely no one. I got a job and an apartment, and within six months was taking classes at a local ceramics studio and gigging with my brand new coffeeshop band

What are you most proud of with your work at Icons Incorporated?
Helping clients with big hearts and huge dreams express their ideas eloquently so they can change the world for the better.

What does the Icons Incorporated #bebrave message mean to you?
It means standing tall in your beliefs and understanding your worth. Never undercharge, never say yes when you mean no, and always ask for help when you need it.

LeighAnn Zerr

COPYWRITER

What is your Brilliance?
Using my intuition and skill set to craft compelling, authentic copy that helps my clients make their biggest impact on the world.

What’s the bravest thing you’ve ever done?
I took the leap to leave my career as a teacher to launch my copywriting business. Even with two young kids at home, I’ve managed to grow my business exponentially in a short amount of time.

What are you most proud of with your work at Icons Incorporated?
I’m proud to contribute to the massive impact each client is having on the world — helping them get their messages in front of so many people, so they can be the best they can be.

What does the Icons Incorporated #bebrave message mean to you?
No one can make a difference by playing small. To find true success and effect change in this world, you have to take a leap and chase your dreams.

Jordyn Broom

INTENTIONAL MARKETING STRATEGIST

What is your Brilliance?

Helping people to expand their minds and create their own little magical worlds within which anything is possible – that is my brilliance.

As an optimist, my brilliance and my purpose is helping people to recognize their potential. Whether it’s attracting the right relationships, undergoing a personal, professional, or spiritual transformation, or positively impacting the world, my purpose is to cheer people onwards as they embark on their journeys!

What’s the bravest thing you’ve ever done?
Opening my eyes up to what’s really important and living my life with intention. For me, this meant ditching my previous ideals of collecting materialistic “trophies” and becoming a conscious consumer and a vegan in an effort to create positive ripples in the world. Without the encouragement or understanding of my friends and family, it proved challenging but worthwhile!

What are you most proud of with your work at Icons Incorporated?
I finally get to work in an environment where my values not only align, but get to flourish! I love that my colleagues and clients alike care about so many important things, and that we are all contributing to making the world a better place in some small (or significant) way.

What does the Icons Incorporated #bebrave message mean to you?
#bebrave means believing in yourself, your potential, and the impact you can make, despite what others are doing or saying. It means overcoming the nay-sayers and remembering that they are not you, and that is your superpower!

Rachel Coutlis

INTENTIONAL MARKETING STRATEGIST

What is your Brilliance?
Staying positive, determined and dependable.

What’s the bravest thing you’ve ever done?
Jumping out of a plane, 12,000 feet in the sky! Skydiving was one of the most exhilarating experiences of my life.

What are you most proud of with your work at Icons Incorporated?
Working within a team all across the globe that focuses on enriching the careers of each client.

What does the Icons Incorporated #bebrave message mean to you?
Following what you believe is right, speak up and never be the one to say no to yourself!

Racheal Demirci

INTENTIONAL MARKETING STRATEGIST

What is your Brilliance?
To have the ability to see outside of the box solutions / ideas and my continued resilience in situations

What’s the bravest thing you’ve ever done?
The bravest thing I have done and continue to do is believe in myself and my decisions and hope that I am the best role model I can be for my 2 young children in what can be a scary world and show them there is always more.

What are you most proud of with your work at Icons Incorporated?
To build an amazing career and continue to learn new things daily in an ever evolving world.

What does the Icons Incorporated #bebrave message mean to you?
To not be afraid of something that is uncomfortable, as it is the only way to grow and become better

Leonie Cullen

ICONIC STRATEGY CONCIERGE

What is your Brilliance?
Being able to identify key opportunities and solutions in all aspects of life. Having the ability to motivate and guide those around me and closest to me.

What’s the bravest thing you’ve ever done?
The bravest thing I’ve ever done is, recently dive head first back into Motherhood with my second daughter, after having a break for 11 years.

What are you most proud of with your work at Icons Incorporated?
I’m most proud of how quickly I have adapted to this new world that is Marketing and how much my brain continues to absorb. I love learning new things!

What does the Icons Incorporated #bebrave message mean to you?
#bebrave means so much more than just showing up every day. It means you have the courage to back yourself 100%, even when the waters may seem murky and unclear. It means you know, deep down, that there is a light at the end of every tunnel, whatever that may be.

Katie Berrell

INTENTIONAL MARKETING STRATEGIST

What is your Brilliance?
I have always motivated myself to be a high achiever. I like to set myself goals and then knock them down. I am also a brilliant people person, with excellent interpersonal and relationship building ability.

What’s the bravest thing you’ve ever done?
I won the 800m Freestyle at the Commonwealth Youth Games in 2000. I led most of the way to have the English girl come home hard in the last 100m. It took sheer grit and determination to not let her past me. I was not letting Australia lose that medal!!

What does the Icons Incorporated #bebrave message mean to you?
To #bebrave is to step outside your comfort zone, to a place that requires you to push and challenge the boundaries you have previously set. It is there that you will achieve things you never thought personally possible!

Sarah Lerohl-Welch

INTENTIONAL MARKETING STRATEGIST

What is your Brilliance?
There are two sides to this. In regards to work, I have a keen eye for details and keeping myself and others organized. I know that when we are aware of each other’s strengths and weaknesses we are able to create a beautiful mechanism in which to support those who come to us.

On the other side, I’m a writer. My imagination is a wild thing, and the creative spark in me can’t be tamed. It’s been truly unleashed (quite recently, I might add) and I’m seeing a world, and beings come together in a way that is both unexpected and expected.

So, to put it simply: details, organization, and creative writing.

What’s the bravest thing you’ve ever done?
I stepped Into the heart of who I am and really took in what I wanted, who I wanted to be and become, and decided that I would not allow anything or anyone to come in the way of that evolution. I had to let go of fear, of seeking the support and permission of others to just be as I am.

What are you most proud of with your work at Icons Incorporated?
Being a dependable support system for our Iconic Strategists and our Programs team. I truly believe in Kathryn and her vision, and that we do together is in support of that.

What does the Icons Incorporated #bebrave message mean to you?
Go out and do it. Take action. Be seen. This is not the time to be a wallflower, to sit in the sidelines and hope that something changes in the people around you and in the world. Have the courage to step up, to do the work in yourself, and change will follow you where ever you go.

Kayla Wells

PODCAST MANAGER

What is your Brilliance?
I’m all about storytelling, messaging, and strategy. Especially as these three things relate to podcasts. I help my clients create impact with their voice by telling their stories and conveying their own brilliance.

What’s the bravest thing you’ve ever done?
Become a momx4 – sometimes it feels like it takes all of me but they push me to do and be more than I ever thought I could be before.

What are you most proud of with your work at Icons Incorporated?
I’ve enjoyed everything I’ve done. I think Liz’s show is going to be a show piece though!

What does the Icons Incorporated #bebrave message mean to you?
Do it scared, as they say. We don’t always know that the steps we’re taking are the right ones, but we take them anyway. Each step leads us toward our purpose. #bebrave and keep taking those steps.

WEBSITE DEVELOPER

What is your Brilliance?
Using resources within my circle of competence to help individuals attain a higher level of success and happiness.

What’s the bravest thing you’ve ever done?
Being in front of a camera, and recording my first youtube video. Getting out of that introvert comfort zone.

What are you most proud of with your work at Icons Incorporated?
I can’t change the world myself, but what I can do is help impactful individuals spread their message. Hence, I am extremely proud that i am able to help influencers increase their digital presence, helping them expand their reach, allowing them to make the world a better place one individual at a time.

What does the Icons Incorporated #bebrave message mean to you?
#BeBrave means getting out of your comfort zone.

Janette Mendoza

TECHNICAL ASSISTANT

What is your Brilliance?
Automating online business tools / connecting the dots between tools to get the most out of it.

What’s the bravest thing you’ve ever done?
When I had a heart attack at 31 I needed to be brave because I have just given birth to a premature baby, I had to be strong and keep it together and try to get well as soon as I care for him and the family. I decided to start working from home since then.

What are you most proud of with your work at Icons Incorporated?
I am proud that I am able to work with minimal supervision and try to think my way through everything I do even before asking for help.

What does the Icons Incorporated #bebrave message mean to you?
In everything you do I’d like to face it head strong, confident and prepared.

“My original dream was to have a Family Office. This is now a reality. We just closed a $40M deal. That’s a long way from the $20K we were charging before working with Kathryn.”

— Ryll Burgin-Doyle

Ready to build your iconic empire?

MOVE BEYOND INFLUENCE AND DISCOVER HOW TO SELL MILLIONS OF DOLLARS IN DEALS IN ONE OFFER.