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The home of Icons.

LUXURY BRANDING, DEALS & CONNECTIONS

Don't settle for mainstream. Elite founders, creators, experts and entrepreneurs are landing multi-million dollar deals and clients. Join the Icons.

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About Icons Inc.

After selling her multi-million dollar ecommerce company, Kathryn Porritt made the very deliberate decision to create her next company from pure joy.  She elected to work with a select few personal brands on their luxury style, website and branding projects.  This morphed quickly into the leading agency representing Iconic personal brands globally in their quest to not only brand as a luxury Icon, but sell luxury offers and deals, as well as create Iconic connections.  

Kathryn’s agency, Icons Incorporated, co-creates Iconic strategies from brand and offer through to sales and exit.  She has become the leading expert on luxury personal brands globally, and is highly-sought after as a speaker and media personality on luxury strategies. personal style and Iconic brands.

Kathryn’s team is the best in the world at creating Iconic connections, deals and branding; with creatives and strategists on the team from many countries and backgrounds, assembling to achieve world-class results for the Iconic brands they represent.

To work with Icons Incorporated, simply schedule a call to speak with our team about your Iconic goals.

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HOW CAN WE HELP YOU?

LUXURY BRANDING

Stunning branding, website design and personal style strategy for elite experts based on our Iconic principles.  Work directly with Kathryn Porritt and her luxury brand team on your Iconic brand.

ICONIC CONNECTIONS

Hypertargeting ideal clients, partnerships and strategizing major deals for elite experts.  Work with the Icons Incorporated team to connect with major opportunities that have you jump the queue.

ULTRA-PREMIUM OFFERS

For elite experts wanting to move way beyond mainstream, luxury offers beckon.  Our clients are selling $100k, million dollar and even multi-million dollar deals.  Work with us on your strategy.

LET'S TALK. IT'S TIME TO BECOME ICONIC

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Meet the Icons Incorporated Team

Kathryn Porritt

CEO & Founder

What is your Brilliance?
Seeing the brilliance in others, and having the ability to dream HUGE — see how extraordinary people can be.

What’s the bravest thing you’ve ever done?
Writing a book, running a multi-million dollar company and raising two small children (with my amazing hubby) all at once. I didn’t sleep for what felt like years.

What are you most proud of with your work at Icons Incorporated?
The results are incredible, but even better is changing lives — our clients tell me frequently their life has been changed by our team.

What does the Icons Incorporated #bebrave message mean to you?
Being 100% honest with yourself about what your ideal lifestyle is — then building your business to achieve it. That’s ballsy. That’s bravery.

Grace Likidis

General Manager - Operations

What makes you Iconic?
I would say my ability to always have a positive outlook on any situation. I’m a glass half full kind of gal. There is always a lesson to be learnt or a teachable moment in every situation. 

What is your audacious dream?
To live a beautifully happy and long life. To raise my children to be strong, independent, healthy and grounded. 

Who do you consider to be an Icon? Why?
Sir David Attenborough. Without him our view on this beautiful world we live in would be less colourful. He has transformed our view on the wild world and inspired action for our planet’s most precious species and fragile habitats

Meera Balouchi

Head of Client Strategy

What is your Brilliance?
I have always had a genuine interest in the potential of others – in seeing their greatness, and I place tremendous value in the creation of limitless opportunity and hope for the future. Cheering people on brings me joy, and I experience the wins of others as my own. I am an extremely reliable and hard worker, but work feels like play to me because I love what I do and who I do it with so much that I have an unnatural capacity for productivity, purpose and passion.

What’s the bravest thing you’ve ever done?
Having ten children – while refusing to give up on my side hustles, support for others, and my big audacious dreams. That and investing heavily in myself and the business and impact I wanted to create for the world – even when it did not make economic sense.

What are you most proud of with your work at Icons Incorporated?
This truly is the greatest greatness community on the planet. I am proud to be a part of a team that is investing heavily in terms of time, money and energy to create a safe space that allows others to bring their long lost dreams to life. I am proud of the fact that everything we do in supporting our clients is so authentic, powerful and practical.

What does the Icons Incorporated #bebrave message mean to you?
#bebrave means allowing yourself to DO the big thing. To make it a reality. To acknowledge it and your excellence. We transcend ‘thinking’ or ‘imagining’. This is the place where the most amazing people in the world get to DECIDE that it is go time and have our arms wrapped around them as they journey to infinity and beyond.

Matteo Villa

CHIEF TECHNOLOGY OFFICER

What makes you Iconic?
My analytical approach and quick thinking. I can grasp the overall picture of a project and see the ramifications of a choice from different points of view.

What is your audacious dream?
To find the perfect place to live (enjoying the search).

Who do you consider to be an Icon? Why?
Adriano Olivetti. He was a pioneer of innovation across multiple aspects of his company: products, design, production process, workers welfare, gender equality and much more.
“Often the term utopia is the easiest way to sell off what one doesn’t have the will, capacity or courage to do. A dream seems a dream until you begin to work on it. Then it can become something infinitely bigger.”

Linda Welch

Head of Coaching

What is your Brilliance?
I create a space where people can share their deepest feelings and aspirations without judgment. I lovingly encourage clients to see possibility and to step into their greatness. I see you in a way that you sometimes haven’t even been willing to see yourself. I hear who you are called to be and help you become the person who reflects your highest calling. 

What’s the bravest thing you’ve ever done?
The bravest thing I’ve ever done was to leave a long term relationship, become a single Mom and launch a new business… all at the same time! Not for the faint of heart!

What are you most proud of with your work at Icons Incorporated?
I am most proud of being able to help people take a stand for their greatness and bring their gifts to the world.  

What does the Icons Incorporated #bebrave message mean to you?
In every moment, to take a breath and ask myself what the most brave thought and action would be… and to bravely step into it!

Penny Mealing

COMMUNITY MANAGER

What makes you Iconic?
I absolutely love being a part of my client’s journey to success! I will find every possible way and option that suits them- not one shoe fits all and I thrive on customising and watching them reap the benefits of their hard work.

What is your audacious dream?
To show my daughters their dreams can truly become a reality. Creating a life where we’re not afraid to take a chance, pivot and continue to grow!

Who do you consider to be an Icon?  Why?
Aretha Franklin – With a legendary career spanning several generations and a multitude of genres, she well and truly earned her title, “The Queen of Soul.” A household song, “Respect”, not only continues to get us on the dance floor but reminds us of her journey and passion for women’s equality and respect becoming a role model for women and African Americans during the civil rights era.

Hayley Ashton

AGENCY OPERATIONS MANAGER

What is your Brilliance?
My unwavering positive attitude and outlook on life, relationships and the world around me

What’s the bravest thing you’ve ever done?
Truly listening to my heart and intuition, and letting it take me across the world

What are you most proud of with your work at Icons Incorporated?
For getting to work with a team that I can see grow and flourish on a daily basis, and for getting to be a part of a community full of growth and success!

What does the Icons Incorporated #bebrave message mean to you?
Being the person you were born to be, the person you thrive being, and living as this person every single day

Ashli Urquhart

Senior Publicist

What is your Brilliance?
I have a strong work ethic, and a results-driven mentality. I shine when I am able to tap into my creativity, and think strategically to accomplish goals. I enjoy working as part of a team and love to spread positivity!

What’s the bravest thing you’ve ever done?
The bravest thing I’ve ever done was becoming a mother. Being a parent is the most rewarding, challenging and fulfilling role I’ve ever had. To be responsible for a tiny human and consistently care for them definitely takes bravery!

What are you most proud of with your work at Icons Incorporated?
I’m most proud of my ability to jump in and go full speed ahead! Within my first few weeks I was able to land full-page features for multiple clients. It’s great to be supported by such a dynamic team that pushes me to challenge myself and go even further.

What does the Icons Incorporated #bebrave message mean to you?
To me, #bebrave means to be resilient. To step outside of your comfort zone as you continue to grow.

Janice Janea

CLIENT CONCIERGE

What is your Brilliance?
My ability to create order from chaos!

What’s the bravest thing you’ve ever done?
The bravest thing I’ve ever done was to believe in myself that I can be it and I can do it!

What are you most proud of with your work at Icons Incorporated?
EMPOWERING individuals and entrepreneurs to be the best that they can be, that’s what I’m most proud working with the Icons Incorporated Team!

What does the Icons Incorporated #bebrave message mean to you?
#bebrave for me means getting out of your comfort zone and being able to unleash your maximum potential

Kathy Paulin

DESIGNER

What is your Brilliance?
Creating truly beautiful things 🙂

What’s the bravest thing you’ve ever done?
Working as a freelancer even before graduating University and choosing the non-traditional career path.  It worked out very well!

What are you most proud of with your work at Icons Incorporated?
Being able to communicate the client’s voice through branding.

What does the Icons Incorporated #bebrave message mean to you?
#BeBrave means being confident in your choices.

LeighAnn Zerr

Senior Copywriter

What is your Brilliance?
Using my intuition and skill set to craft compelling, authentic copy that helps my clients make their biggest impact on the world.

What’s the bravest thing you’ve ever done?
I took the leap to leave my career as a teacher to launch my copywriting business. Even with two young kids at home, I’ve managed to grow my business exponentially in a short amount of time.

What are you most proud of with your work at Icons Incorporated?
I’m proud to contribute to the massive impact each client is having on the world — helping them get their messages in front of so many people, so they can be the best they can be.

What does the Icons Incorporated #bebrave message mean to you?
No one can make a difference by playing small. To find true success and effect change in this world, you have to take a leap and chase your dreams.

Rachel Coutlis

BOOKING MANAGER

What is your Brilliance?
Staying positive, determined and dependable.

What’s the bravest thing you’ve ever done?
Jumping out of a plane, 12,000 feet in the sky! Skydiving was one of the most exhilarating experiences of my life.

What are you most proud of with your work at Icons Incorporated?
Working within a team all across the globe that focuses on enriching the careers of each client.

What does the Icons Incorporated #bebrave message mean to you?
Following what you believe is right, speak up and never be the one to say no to yourself!

Jordyn Broom

BOOKING MANAGER​

What makes you Iconic?
I consider myself to be iconic because I fearlessly gravitate toward the unconventional. I don’t shy away from taking risks, and this has allowed me to carve out a unique identity.

What is your audacious dream?
My audacious dream is to convert a significant number of people to a more conscious lifestyle through the power of marketing and communications. For me, true luxury is a kinder, more compassionate world, and I believe that we can make that a reality by changing the way we consume and live.

Who do you consider to be an Icon?  Why?
I consider Stella McCartney an icon for carving out a name for herself despite being in the shadow of her famous father. I admire her as fashion’s ethical-movement initiator, proving that luxury fashion needn’t rely on animal and environmental exploitation.

Cylas Tee

WEBSITE DEVELOPER

What is your Brilliance?
Using resources within my circle of competence to help individuals attain a higher level of success and happiness.

What’s the bravest thing you’ve ever done?
Being in front of a camera, and recording my first youtube video. Getting out of that introvert comfort zone.

What are you most proud of with your work at Icons Incorporated?
I can’t change the world myself, but what I can do is help impactful individuals spread their message. Hence, I am extremely proud that i am able to help influencers increase their digital presence, helping them expand their reach, allowing them to make the world a better place one individual at a time.

What does the Icons Incorporated #bebrave message mean to you?
#BeBrave means getting out of your comfort zone.

Janette Mendoza

TECHNICAL ASSISTANT

What is your Brilliance?
Automating online business tools / connecting the dots between tools to get the most out of it.

What’s the bravest thing you’ve ever done?
When I had a heart attack at 31 I needed to be brave because I have just given birth to a premature baby, I had to be strong and keep it together and try to get well as soon as I care for him and the family. I decided to start working from home since then.

What are you most proud of with your work at Icons Incorporated?
I am proud that I am able to work with minimal supervision and try to think my way through everything I do even before asking for help.

What does the Icons Incorporated #bebrave message mean to you?
In everything you do I’d like to face it head strong, confident and prepared.

“I was just trying to navigate a world of the mass market, and I was “successful”, BUT... Now, I am charging hundreds of thousands in each transaction thanks to you, Kathryn. I have such an audacious vision of what I want to do in the world, and I feel so much confidence and so much alignment that now just attracts people to me automatically. You’re some crazy magician, Kathryn. I am so glad I found you.”

— LINDSAY MUSTAIN

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