Case Study working with Kathryn:
“If you truly want to experience your most audacious self, and enjoy the process of uncovering the hidden gems inside you, work with Kathryn.”
“When you feel trapped in a linear check, check, check world, Kathryn can help. This is exactly where you should be. Commit to working with the team and community, and just surrender the process for at least three months. I promise that so many beautiful things will unfold.”
“I tried hiring a lot of marketing agencies, and no one met my high standards because I’m a perfectionist who needs true luxury service. And to me, luxury means that it’s aligned with who I am, recognizes my inner voice, matches my inner energy with every word and image. And I finally got that with Kathryn.”
Plenty of people say they’re big-picture thinkers.
Most of them can’t hold a candle to Laura Gerrits-Gedvile.
Since her early 20s, this visionary woman has been using her remarkable ability to diagnose misalignments within business structures to transform companies from the inside out. After launching a wildly successful fashion manufacturing company early in her career, she decided to apply her business acumen in the corporate world. A born leader, she quickly became a c-level executive at a Scandinavian bank. Just as quickly, she sensed that the bank’s systems were far from optimized.
“Within a month or two, I realized that something wasn’t connecting or wasn’t aligned. I couldn’t put words behind that, but I could just feel energetically that leadership didn’t understand how the value actually flowed,” Laura explains.
“It seemed that all the decisions made at the top were having the wrong consequences for clients.”
Feeding her curiosity, she dove into all the modern methodologies—systems thinking, lean, and more—to figure out what was broken. She saw that the KPIs were controlling different functions, but not impacting the health of the entire business. And with her breadth of experience and coaching degree from Denmark, she saw an opportunity to carve out a niche for herself.
“I thought, ‘This is my moment in time to create my second business. If I don’t do it now, someone else will jump in and take it.’”
So Laura created her paradigm shifting virtual consultancy, The Holistic Enterprise. It’s a home for board members, CEOs, and entrepreneurs who are bold enough to change or avoid stepping into rigid hierarchical paradigms and move beyond ego and functional boundaries of value creation. She and her team help CEOs to implement new management strategies that enable their organizations to adapt to a changing world. Since 2010, they have led and worked hands-on with Scandinavian and Northern European CEOs and business owners in more than 27 different industries.
WISDOM FROM LAURA
As a business you have two choices: stay stagnant and trapped in the never-ending silo mentality, or ascending beyond the mainstream to grow your company as a holistic empire.
The Holistic Enterprise was thriving, working with huge companies and completely transforming how they ran their businesses … but Laura still felt like something was missing from her long-term vision.
“I found myself wondering, ‘What type of legacy do I want to create? What are my values and what is driving me?’ To get the answers I needed, I tried hiring a lot of marketing agencies, and no one met my high standards because I’m a perfectionist who needs true luxury service. And to me, luxury means that it’s aligned with who I am, recognizes my inner voice, matches my inner energy with every word and image. And I finally got that with Kathryn.”
With support from Icons Incorporated, Laura got crystal clear on how to position herself, define her vision for The Holistic Enterprise, and connect more deeply with her clients. And it’s made a colossal difference in how she runs her business.
“Everybody always told me that I was the best salesperson, and I knew I had that skill set,” she says. “But when I stepped into the manifesto I created during my work with Icons Incorporated, I knew I wanted my sales tactics to be more personal and heartfelt.”
Laura recorded more than 100 tailor-made videos for her warm network and some for her cold network, and started sending them out. She embraced hyper-targeting with a passion, and it felt phenomenal.
“It’s not sales, it’s not pitching, it is me being anchored in my energy and beliefs. I’m just sharing my vision. And when I meet with potential clients today, they speak our language. They literally say, ‘Guys, could you remove the silo mentality?’ Because I was saying that in my hyper-targeted videos!”
“I am on a mission to reach 1 million leaders globally by 2025, to inspire and show how can they grow their companies beyond hierarchies while being fully aligned with their impact. It is my calling to build the legacy of the Holistic Business Paradigm for current and future generations of elite leaders.”
In addition to working with Kathryn and the Icons Incorporated team, Laura joined our Empire community to learn from other high-achieving entrepreneurs. The insights and support she received there were beyond transformative. She felt seen and embraced for the first time, moving among other visionary leaders who applauded her confidence and passion. Laura has said that both the work she did with the agency and the community she built through Empire have elevated her as an entrepreneur in ways too many to count.
“I came here for expansion and oh boy, I got it. I mean, it is magic. It's a lot of inner work, so you have to be ready for that. But if you take it on, you will have a chance to step into your most audacious goals and be as ambitious as you've never been.”
- Laura G.
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