How To Step Into Your Inner Icon
We believe deeply in the power of accessing your inner Icon —the version of yourself who’s most in touch with her brilliance, who owns her
Category: Marketing
3 Tips To Overcoming Your Resistance to Building a Personal Brand
You know that your personality has power. If you can build a brand around your personality, you inject some of your magic into your business.
The 2 Things You Need to Know to Position a Premium Personal Brand
You’re trying to build a premium personal brand. You already have your story. And you know the core philosophical beliefs that underpin what you do.
Mainstream, Premium, and Luxury – Understanding the 3 Main Personal Brand Models
What’s stopping you from charging the right amount that you deserve to charge for the transformation you create? What’s stopping you from working with high-end
Why CEOs MUST Leverage Their Personal Brand!
You’re skeptical about creating and leveraging your personal brand in your business. You’re the CEO of the business, but you’re wary of tying yourself into
The 8 Elements of a Premium Brand (Part One)
Right now, let’s make one thing clear… You’re destined to create a premium brand! You can provide a unique experience unlike anything else in your
The 8 Elements of a Premium Brand (Part Two)
In the first part of this article series, we took the first four steps towards achieving your destiny. I introduce four elements of creating a
Pricing for a Luxury Brand – 5 Tips To Help You Create a Premium Price
You have all of the concepts in place. You know how to create a luxury brand and build something that allows you to put your
The 3 Things You Need to Know When Building a Luxury Brand
It all feels overwhelming, doesn’t it? You want to build a luxury brand. You’ve even done all of the foundational work. You know what your
The 5 Laws of Providing a Luxury Service
Service in a luxury business is always paramount. It starts with the first content, continues through the sale process, and sustains itself for the client’s
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